Objective: to create an attractive packaging label for a cold brew concentrate to stand out in a Whole Foods-type grocery store, and to design a newspaper ad and website to promote the product.
Strategy: I undertook creating a poignant label which is informative and reminiscent of newspapers to associate the morning ritual of drinking coffee.
![](https://cdn.myportfolio.com/a7f3e964273b2034da21e7a3e6b015f0/11063f5c445e41631af1a59b_rw_1920.jpg?h=bbc2589c089b8847ac73c0b86eabbf18)
![](https://cdn.myportfolio.com/a7f3e964273b2034da21e7a3e6b015f0/22f30721dbcd085dc13858d8_rw_1920.jpg?h=ea88c188b54cd34bed63d7ad7a338652)
![](https://cdn.myportfolio.com/a7f3e964273b2034da21e7a3e6b015f0/486d804d162054a8f57d108c_rw_1920.jpg?h=7153c02887fbb2f2d61a0950c7542b7c)
![](https://cdn.myportfolio.com/a7f3e964273b2034da21e7a3e6b015f0/d985f3babb47bf252795c9ab_rw_1920.jpg?h=8d462b30617d543c054d11efce22e662)
![](https://cdn.myportfolio.com/a7f3e964273b2034da21e7a3e6b015f0/2801fad44c849e8d48a04cfa_rw_1920.jpg?h=a1af5fd38c4cc5d1f0bc70902cc65371)
![](https://cdn.myportfolio.com/a7f3e964273b2034da21e7a3e6b015f0/4564acd3a8992a1ab891f0eb_rw_1920.png?h=a486cfdc4b68d6b3d8494d1b8f910775)
![](https://cdn.myportfolio.com/a7f3e964273b2034da21e7a3e6b015f0/fb901d5608670e29ec299c39_rw_1920.png?h=f14e7688c477131aa82b6447cefff754)